Macmillan is the new face of a company with a rich history in the publishing industry. We work with Macmillan’s College & Academic Publishers and their Technology Research and Design group to provide visual design standards for the company’s educational publishing and learning content management system. In addition to our work in the application interface,
“When we were told it’s impossible, we knew it’s the right way to be done.”—Joe Sutter, Boeing 747 Team Leader.
This quote begins the story about Izhar’s obsession with the cardboard bicycle. Inspired by the example of a canoe made of cardboard, Izhar explores an origami approach; folding, gluing, compressing, and shaping the material into components that he will ultimately assemble and ride.
We developed the Luxury Wines iPad application for Constellation Brands in 90 days. 13 brands, 150 pages, 485MB video, image galleries with slideshows, optional text bullets vs. full content display, in-app email sharing, and the ability to assemble custom presentations using content from any brand across the entire collection.
This is a story about collaboration, and how we developed the initial concept for an iPad application that emphasizes design as a differentiator—with an innovative approach to the presentation of assessment data in an engaging and informative interactive report.